About Us
Attitude defines altitude --- by Matt Chiu
The Cross-Cultural Integration Design Research Laboratory (CCID LAB), led by Dr. Qiu Zengping, a Doctor of Design Science, is comprised of students from various fields and regions. We actively promotes interdisciplinary academic exchange and collaboration through a diverse student body. In addition to emphasizing academic excellence, we places significant importance on integrating life experiences and practical design into the research process while nurturing a wide range of personal interests.


Tseng-Ping Chiu
Ph.D. in Design Science
CCID Lab Principle Investigator
Visual Perception, Eye-Tracking, Consumer Behavior, Design Cognition, Product Aesthetics, and Cross-Cultural Design.
Design is an applied science,
an interdisciplinary integration,
with a user-centered approach,
and it uses scientific data to validate design theories and practices.
This is what Design Science is all about.

